Imagery
Many product reviews contain images that influence readers' purchase decisions. This imagery can be either emotive or epistemic. An epistemic response consists of only cognitive content. In an emotional response it can include physiological changes, evaluative appraises, and facial expressions. Although psychologists have discussed this topic in the past, there is little discussion about the role of emotions in product consumption.
Imagery should be original in product reviews. Your review will not stand out if you use stock photos. So make sure to make your own. Remember: a picture tells a thousand words!
Target audience
It is important to identify your target audience when writing a product review. Conducting audience research is necessary to do this. This includes researching your audience's age range, gender, education level, and geographic location. It is also possible to look into the content they are reading or engaging in. Social media is a great source of information.
Identifying your audience is the first step in creating an effective review. Although it is impossible to predict the exact demographics of your target audience, you can find some common interests and challenges. This step is called audience research, and is a continuous process.
