Hotel review sites can be a goldmine of information for travelers. Although there is a lot to choose from in the hotel industry, they need to be able to stay ahead of the curve by reviewing the reviews that have been posted about their business. Hotels can outperform their local competition by having a strong portfolio of reviews.
You should first use several review sites. Although the most popular sites may have high traffic, they might not have the most useful information for consumers. It's crucial to know which sites are most beneficial to your hotel. It's a good idea to get as many top sites as possible but keep it in check.
TripAdvisor claims to be the largest hotel review site, with more than 730 million reviews. This site has a thriving community of users, and they're willing to post comments about their hotel experiences as well as share pictures and recommendations. In addition, the site has an algorithm that can detect fraud. You can use this site to book hotel rooms online.
TripAdvisor's reputation has been built largely by the contributions of its customers. The site boasts a community of more than 730 million users, and there are many ways to make your mark. It is well-known for its travel content and strong emphasis on customer service. It's also susceptible of fraud.
Yelp is another popular site for hotel reviews. It has over 178 million monthly users. The site is more of a social networking platform rather than a service for hotel reservations. Both guests and members of the community can leave reviews. They are moderated. Guest reviews can be as objective as TripAdvisor's.
Another reputable site is Google, which provides a list of hotel listings with photos and prices. The Google search company has recently launched the Hotel Finder feature, which allows users to locate and book hotels in a matter minutes.
Facebook might be something you've heard of but is not as widely known as Google. However, you can use Facebook's real names policy to find out who posted a review about your hotel. You can also recommend your hotel's Facebook page to your friends and allow them to share their experiences.
Whether or not you choose to join any of the above, you're on your way to improving your online reputation. It is important to listen to your guests' opinions about you and to then act. As you do, you'll be able to learn more about your guests and determine whether or not there are issues with their stay that you can address.
The best hotel reviews sites can help you reach a wider market and connect you with qualified leads. When choosing where to spend your marketing dollars you need to think about which sites will offer the best benefit for your hotel.